As a blogger + worker, I do receive tons of e-mail in my mailbox. Mostly from sites I subscribed to, and work-related emails. I'd love to "select all and delete" them but I ended up always take a peek of what they send to me, especially when their e-mail subjects are interesting, e.g. "NEW CLOTHING COLLECTION" or everything starts with "PROMO!" hahaha. Those subjects certainly catch my eye, but I usually also delete it when I read the content and it looked boring. Let me share my thougths of some e-mail newsletter content (that will make me click on the e-mail to finds out more) !

1. Put a main image. But not too much images there please!

According to Fast Company, people process images 60,000 times faster than text, which is a real incentive to make sure yours are working as hard as they can. For example, Birchbox, a beauty retailer, does an excellent job enticing subscribers with imagery. Rather than sticking in a boring product photo, they design their emails as though they’re standalone images. The copy and imagery work together to create an extremely engaging message.

2. PROMOTIONS! who doesn't love it?

Of course, this doesn't need more explanations ;)
I'm taking DSW, a shoe retailer, as an example. They send out a $5 off coupon to celebrate subscribers’ birthdays. Isn't that sweet?

3. Animated GIFs and Interactive e-mails, anyone?

One of the best ways to freshen up the content is by making it move. Yes, now is a good time to try making newsletter emails more interactive! For example, Southern Proper created a GIF of their different shirts to show off different offerings. Seems interesting for me!

Wonder if e-mail marketing is still relevant in this social media invasion era? You should read this article (click here!) Let me know too about what do you guys think about e-mails in your mailbox! Have a nice day fellas :)

This content is inspired from myEmma's article: "5 fresh content ideas for your next send".