Chance never knows twice

By Helena Natanael - Tuesday, January 12, 2021

Since the beginning, I was close to 2 wonderful men. Both of them has their own magic in bringing me happiness, and has their own unique flaws. One was golden-hearted and always helping me out in my college task (yes, I do attracted with smart person, stupidity is something that I literally hate); and the other one is just a humble, humorous person whose the personality matches me perfectly. Let's call them Mr. Smart and Mr. Humble. Mr. Smart drives my heart to the moon and back, but it's always Mr. Humble that knows my 2 AM thoughts, dark jokes and sorrow.

"What if I like a girl, but there's another man that likes her and they are both very close to each other?" Mr. Humble sighs, not long after knowing that I locked my heart to Mr. Smart in a relationship. Knowing that Mr. Humble said that, a little part of my heart breaks. I wonder how different life could be if he doesn't miss me...

***

Years later, lots of things happen, and I've broken up with Mr. Smart. Now I'm trying to live the fullest each day until I am ready to commit again with someone.. and somehow I hope that next someone is Mr. Humble. He is someone that I can trust and I know closely, for now. I can say that we're as close as before.. but he has changed. I don't know if this could be my second chance or not. However in most cases, chance never knows twice, and we'll need to bear the consequences until the day we die...

Hi 2021! I do hope it's not the extended version of 2020, hahaha. Lots of thing happens in my life through 2020: lots of death, in the world, and in my family.. My grandmother and my father died in 2020. Life goes on, sometimes the sadness kicks in when I remember moments with them, however I always remind myself that every living soul will someday die, we're just waiting for our turn to go. Thankfully I received so much love and support from my circle so I can go through the hard times. I hope in 2021 life will be better, I do miss travelling so much! I wish to visit Singapore and Japan as soon as they don't ban travellers from Indonesia, hahaha. I'll also be saving up the budget to visit West Europe, within the next 5 years (hope so)...

Have a nice day fellas!

Currently fav song: Adu Rayu - Yovie Widianto, Tulus and Glenn Fredly

random thoughts

Stardust

By Helena Natanael - Wednesday, April 03, 2019

memento

From His Eyes

By Helena Natanael - Wednesday, January 02, 2019

campaign monitor

Types of content that I want in my newsletter

By Helena Natanael - Friday, October 19, 2018

As a blogger + worker, I do receive tons of e-mail in my mailbox. Mostly from sites I subscribed to, and work-related emails. I'd love to "select all and delete" them but I ended up always take a peek of what they send to me, especially when their e-mail subjects are interesting, e.g. "NEW CLOTHING COLLECTION" or everything starts with "PROMO!" hahaha. Those subjects certainly catch my eye, but I usually also delete it when I read the content and it looked boring. Let me share my thougths of some e-mail newsletter content (that will make me click on the e-mail to finds out more) !

1. Put a main image. But not too much images there please!

According to Fast Company, people process images 60,000 times faster than text, which is a real incentive to make sure yours are working as hard as they can. For example, Birchbox, a beauty retailer, does an excellent job enticing subscribers with imagery. Rather than sticking in a boring product photo, they design their emails as though they’re standalone images. The copy and imagery work together to create an extremely engaging message.

Psst, mostly those interesting newsletters follow this template.

2. PROMOTIONS! who doesn't love it?

Of course, this doesn't need more explanations ;)
I'm taking DSW, a shoe retailer, as an example. They send out a $5 off coupon to celebrate subscribers’ birthdays. Isn't that sweet?

3. Animated GIFs and Interactive e-mails, anyone?

One of the best ways to freshen up the content is by making it move. Yes, now is a good time to try making newsletter emails more interactive! For example, Southern Proper created a GIF of their different shirts to show off different offerings. Seems interesting for me!

Wonder if e-mail marketing is still relevant in this social media invasion era? You should read this article (click here!) Let me know too about what do you guys think about e-mails in your mailbox! Have a nice day fellas :)

This content is inspired from myEmma's article: "5 fresh content ideas for your next send".